I have never played a God of War.
However, I think I may be about to play a God of War for two reasons: one, the protagonist is a beautiful, powerful, magical woman.
Two: Phranque, the talking cube.
Yes, this is a real character in the new God of War, titled God of War: Laufey.
Update 6/3/2026 9:35am: I’m sorry, I’m sorry, the cube’s friend is a ribbon, not a sword.
I have never played a God of War. I have watched other people play large chunks of them, but I have never felt compelled to take on the persona of big axe muscle man stomping around mythology myself. However, I think I may be about to play a God of War for two reasons: one, the protagonist is a beautiful, powerful, magical woman. Two: Phranque, the talking cube.
There he is! Yes, this is a real character in the new God of War, titled God of War: Laufey. The game follows Faye, Kratos’ wife, who has died and been sent to Everywhen, the afterlife of the gods, which appears to be a big wonderful mishmash of all the mythologies of the world ever tossed into one place. One of those world religions from some time and place seemingly worships a large gelatinous cube named Phranque (pronounced “Frank”), so he’s here (along with his friend, who’s a sword ribbon) to help out Faye. He’s not just decoration, either. He bounces around the battlefield and tries to crush things to help in combat.
Anyway as you might imagine, everyone loves Phranque. For some people, like me, he was the highlight of the trailer:
Me: hm, I don’t know if I need another God of War
Sony: we have a female protagonist and a gelatinous cube as a companion
Me: ok I’ll buy day 1 — Allyson 👾 (@serenyty.bsky.social) 2026-06-02T22:27:07.755Z
wasn't sold on Wife of War until they got to the egypt shit and the talking gelatinous cube — Chris Person (@papapishu.bsky.social) 2026-06-02T22:07:05.480Z
Replacing Atreus with a gelatinous cube is the best thing you could have done — Jesse Vitelli (@mamavitelli.bsky.social) 2026-06-02T22:11:26.829Z
Ok I may not be big on God of War but this is awesome, I love Cube Friend — Meti 「アウティスの財産」 (@metintbg.bsky.social) 2026-06-02T22:12:54.069Z
Some disturbing individuals want to eat him:
okay look
just saying
if offered the opportunity i would take a bite out of the cube — eric van allen (@seamoosi.bsky.social) 2026-06-02T22:12:12.779Z
Some people just want to understand him better:
Is the new god of war game implying that DnD is a religion — Tatum🔜SGF (@tatum.bsky.social) 2026-06-02T22:37:42.000Z
This is pretty clearly some sort of Dungeons & Dragons reference to the Gelatinous Cube enemy, which has been a fan favorite for decades now, but I am very much looking forward to examining the godhood of Phranque.
Some people are acknowledging (rightly) that the cube is very stupid but also they (rightly) love him and feel that more video games should be stupid in this way:
Nah the cube literally bonking enemies is so funny. Yes I am dumb. I’m sorry you also like video games so you can’t say shit to me. — Janet Garcia (@gameonysus.bsky.social) 2026-06-02T22:13:24.917Z
it's a cube lol so random you get it right hahaha so quirky so random hahahahahahah omg who would have thought i love that cube he's actually so human but it's so random isn't it a talking cube but i would die for him i love the cube i love the cube i love cube cueb cubebcueb — Jake Steinberg (@jakesteinberg.substack.com) 2026-06-02T22:07:35.023Z
Some folks are reacting to the news that Frank is voiced by Jack Quaid, who has appeared as Hughie Campbell in The Boys, Brad in Star Trek: Lower Decks, and Superman in My Adventures with Superman. I’m just obsessed with this image of him doing, I kid you not, MOTION CAPTURE, as a giant cube:
20 uninterrupted minutes of Jack Quaid Cube — WOOSH (@woosh.bsky.social) 2026-06-02T22:25:17.836Z
Seriously want Jack Quaid cube friend to talk to me for the whole game and bash against enemies while i finish them off — Aron Durkin (@arondurkin.bsky.social) 2026-06-02T22:27:36.645Z
I have yet to see a single person who is unhappy about Phranque, the most premier little guy I’ve seen this year so far. I’m sure someone will come out of the woodwork to hate on my gooey buddy, but for now I’m fully on board with this massive upgrade to Atreus. Give me a magical lady afterlife adventure with the cube by my side. We can do anything together.
Update 6/3/2026 9:35am: I’m sorry, I’m sorry, the cube’s friend is a ribbon, not a sword. Yes, she says so in the trailer, and yes, I watched it. A lot was going on, okay! I was mesmerized by the cube!
