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Business / Wed, 03 Jun 2026 Bar and Bench

CCI orders probe against Mrs India Inc over unfair terms imposed on beauty pageant participants

Agarwal had alleged that Mrs India Inc, a sole proprietorship run by Mohini Sharma, held exclusive licences for several international beauty pageants in the “Mrs” category and used its position to impose one-sided conditions on participants. According to the complaint, Agarwal had first paid a registration fee of ₹3,000 to participate in the pageant. She was later asked to choose between a Basic Package priced at ₹3.25 lakh and a Premium Package priced at ₹6.75 lakh for training and grooming. After she was declared first runner-up and awarded the title of “Mrs India Galaxy”, Agarwal was allegedly asked to sign a “Winners’ Terms and Conditions Agreement." She also alleged that the pageant organiser demanded up to ₹25 lakh to enable her participation in the international Mrs. Galaxy pageant in 2025.

Agarwal had alleged that Mrs India Inc, a sole proprietorship run by Mohini Sharma, held exclusive licences for several international beauty pageants in the “Mrs” category and used its position to impose one-sided conditions on participants.

According to the complaint, Agarwal had first paid a registration fee of ₹3,000 to participate in the pageant. She was later asked to choose between a Basic Package priced at ₹3.25 lakh and a Premium Package priced at ₹6.75 lakh for training and grooming.

The informant alleged that she chose the Premium Package after being told that it would give her a guaranteed chance to be among the top participants and enter international competitions.

After she was declared first runner-up and awarded the title of “Mrs India Galaxy”, Agarwal was allegedly asked to sign a “Winners’ Terms and Conditions Agreement." She claimed that the agreement barred her from participating in any other beauty pageant, whether as a participant, consultant, judge, mentor, founder or co-founder, for five years.

She also alleged that the pageant organiser demanded up to ₹25 lakh to enable her participation in the international Mrs. Galaxy pageant in 2025.

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