Samsung and Activision are integrating gaming-focused technologies into Modern Warfare 4, including HDR10+ GAMING and support for a 32:9 super-ultrawide aspect ratio.
Samsung Brings HDR10+ GAMING to Modern Warfare 4One of the central elements of the partnership is the integration of HDR10+ GAMING into Call of Duty: Modern Warfare 4.
Samsung Gaming Hub to Stream Call of Duty: NEXTSamsung is also connecting the partnership with its Gaming Hub platform.
The company will additionally distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app.
Modern Warfare 4 Set for October 23 LaunchThe Samsung partnership comes ahead of the official release of Call of Duty: Modern Warfare 4.
Samsung is expanding its presence in the gaming market through a new partnership with Activision around Call of Duty: Modern Warfare 4. The company announced that it will serve as the official TV, monitor, soundbar, and Wi-Fi speaker partner for the upcoming title, bringing its display, audio, and connected gaming technologies into one of the industry’s biggest first-person shooter franchises.
The partnership will extend beyond branding. Samsung and Activision are integrating gaming-focused technologies into Modern Warfare 4, including HDR10+ GAMING and support for a 32:9 super-ultrawide aspect ratio. Samsung will also use its Gaming Hub and Gamescom 2026 presence to give players additional opportunities to follow and experience the game before its official release.
Samsung Brings HDR10+ GAMING to Modern Warfare 4
One of the central elements of the partnership is the integration of HDR10+ GAMING into Call of Duty: Modern Warfare 4. According to Samsung, the technology is designed to deliver more accurate color and contrast, helping the game’s visuals remain closer to the developers’ intended presentation. The partnership also brings official 32:9 super-ultrawide support to Modern Warfare 4.
Image source: Samsung
This will allow owners of Samsung’s Odyssey G9 gaming monitors to experience the game in a wider format, providing a broader view of the in-game environment. Samsung says the collaboration brings together its display and audio technologies with Activision’s new title, with the aim of creating a more immersive gaming experience across compatible devices.
Samsung Gaming Hub to Stream Call of Duty: NEXT
Samsung is also connecting the partnership with its Gaming Hub platform. Users will be able to watch the Call of Duty: NEXT livestream through Samsung Gaming Hub on August 21 at 9 a.m. PST. Samsung says a promotional banner for the event will appear in the Samsung TV Gaming Hub ahead of the livestream, giving users direct access to information about the event.
The company will additionally distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app. Selected players will be able to access the Modern Warfare 4 Beta from August 21 to August 25, ahead of the Open Beta, which begins on August 28 and runs through September 1. Users can check the Samsung TV Gaming Hub for information about code availability and related event details.
Modern Warfare 4 Heads to Gamescom 2026
The partnership will also be visible at Gamescom 2026, where Samsung plans to bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience. Gamescom 2026 will take place in Cologne, Germany, from August 26 to August 30. Visitors to Samsung’s booth will be able to play the upcoming title on premium Samsung Odyssey gaming monitors before its official launch. Samsung also says selected visitors will receive Call of Duty: Modern Warfare 4 Vault Edition Battle.net game codes.
This gives the company another opportunity to demonstrate its gaming-monitor technology while putting the upcoming title directly in front of players ahead of launch. The Gamescom appearance fits into Samsung’s wider gaming strategy. The company has also announced plans to showcase its broader gaming ecosystem at the event, with the 2026 edition taking place at Koelnmesse in Cologne.
Modern Warfare 4 Set for October 23 Launch
The Samsung partnership comes ahead of the official release of Call of Duty: Modern Warfare 4. Activision has confirmed that the game will launch globally on October 23, 2026. The title is scheduled to arrive on Xbox Series X|S, PlayStation 5, PC, and Nintendo Switch 2, while Activision has confirmed that it will not be released on PlayStation 4 or Xbox One.
Image Credit: Reuters
The PC version is being developed with a focus on performance optimization, graphics options,s and high-frame-rate gameplay. The Samsung collaboration therefore gives players several opportunities to engage with the title before launch, ranging from the Call of Duty: NEXT livestream and beta access to the hands-on Gamescom experience.
Conclusion
Samsung’s partnership with Activision puts its gaming hardware and services directly alongside Call of Duty: Modern Warfare 4 ahead of the game’s October launch. With HDR10+ GAMING, 32:9 support for Odyssey G9 monitors, Gaming Hub integration, and a Gamescom hands-on showcase, the collaboration extends beyond a conventional promotional partnership.
For Samsung, the deal also strengthens its push to position its displays and connected gaming ecosystem as part of the wider gaming experience. Meanwhile, Modern Warfare 4 players will get several opportunities to experience the title and its Samsung-optimized features before the game officially arrives on October 23.
