Amit Malviya’s reign as the BJP’s online czar came to an end on Monday (August 17, 2026) after an 11-year run, with Deepak Mhaske, former social media convenor for the party in Chattisgarh, being appointed in his place.
Many reasons are being put forward for Mr. Malviya’s exit: the length of time he stayed in the position, a new party president wanting to bring in his own people and even the need for the BJP for a fresh look at how to engage Gen-Z on social media — that is, the rather obvious point that 2026 is not 2014.
Amit Malviya’s reign as the BJP’s online czar came to an end on Monday (August 17, 2026) after an 11-year run, with Deepak Mhaske, former social media convenor for the party in Chattisgarh, being appointed in his place.
Many reasons are being put forward for Mr. Malviya’s exit: the length of time he stayed in the position, a new party president wanting to bring in his own people and even the need for the BJP for a fresh look at how to engage Gen-Z on social media — that is, the rather obvious point that 2026 is not 2014.
