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Top / Sat, 31 Oct 2026 Notebookcheck

Samsung now mocks Apple iPhone Duo with crackgate memes too

Samsung has a long history of mocking Apple's decisions and products. Even the now quite viral mishap involving broken hinges and damaged displays is being exploited by the South Korean company's international marketing teams for their own purposes. 4 Reviews ← exclude selected types ← exclude selected tagsSamsung can only hope that it won`t face any major product scandal anytime soon (think Galaxy Note 7). For now at least, people in Samsung`s worldwide marketing team are taking delight in Apple`s somewhat botched iPhone Duo launch. According to Apple, the latter issue affects only a handful of units, but the damage to public opinion is unlikely to be easily fixed anytime soon.

One company's misfortune is another's delight. Samsung has a long history of mocking Apple's decisions and products. Even the now quite viral mishap involving broken hinges and damaged displays is being exploited by the South Korean company's international marketing teams for their own purposes.

4 Reviews ← exclude selected types ← exclude selected tags

Samsung can only hope that it won`t face any major product scandal anytime soon (think Galaxy Note 7). For now at least, people in Samsung`s worldwide marketing team are taking delight in Apple`s somewhat botched iPhone Duo launch. In recent weeks, the first foldable out of Cupertino has mostly made headlines for its poor resistance to dirt and, of course, the broken hinges experienced by some early users.

According to Apple, the latter issue affects only a handful of units, but the damage to public opinion is unlikely to be easily fixed anytime soon. Memes of varying creativity are circulating on social media (see the example above), and competitors such as Samsung (and Honor) are fueling the discussion with posts of their own, primarily on Instagram and X. Samsung Canada kicked things off with an Instagram post showing a few wallpapers featuring the now-iconic pixel defects in the middle, along with a reminder that foldable smartphones are nothing new for Samsung.

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