What if the secret to winning a date is not an expensive perfume, carefully styled hair, or a perfectly chosen outfit, but not showering at all?
That is the rather pungent logic behind the latest social-media dating trend, “pheromone maxxing”, which has been gaining attention among some Gen Z men online.
“Pheromone maxxing” is exactly what it sounds like: some Gen Z guys are trying to boost their dating lives not by suiting up, but by skipping the shower.
The basic idea behind the trend: ditch the soap, deodorant, and sometimes even clean clothes, all for the sake of ‘natural scent.’ Supposedly, all those bottled-up pheromones will do the flirting for you, making you utterly irresistible on a date.
What if the secret to winning a date is not an expensive perfume, carefully styled hair, or a perfectly chosen outfit, but not showering at all? That is the rather pungent logic behind the latest social-media dating trend, “pheromone maxxing”, which has been gaining attention among some Gen Z men online.
“Pheromone maxxing” is exactly what it sounds like: some Gen Z guys are trying to boost their dating lives not by suiting up, but by skipping the shower. The basic idea behind the trend: ditch the soap, deodorant, and sometimes even clean clothes, all for the sake of ‘natural scent.’ Supposedly, all those bottled-up pheromones will do the flirting for you, making you utterly irresistible on a date.
