But with the country likely to become the world's most important growth market for sport in the coming years - the sector is estimated to grow at a compounded 12-14% rate to 2030, nearly double the global average according to KPMG - tournaments like Wimbledon are having to be more culturally specific in the way they engage Indian audiences.
But with the country likely to become the world's most important growth market for sport in the coming years - the sector is estimated to grow at a compounded 12-14% rate to 2030, nearly double the global average according to KPMG - tournaments like Wimbledon are having to be more culturally specific in the way they engage Indian audiences.
