The special screening of ‘Made In India: The Titan Story’ was hosted by Noel Tata, Chairman, Tata Trusts, and Ajoy Chawla, MD, Titan Company Ltd. at the Tata Theatre, National Centre for Performing Arts in Mumbai.
Venkataraman, former MD of Titan, Arun Narayan, CEO of the Jewellery Division at Titan Company Ltd and other company officials.
The event in Mumbai brought together stakeholders from within the Tata Group as well as partners associated with Titan.
The timing aligns the story of Titan company with a broader nation-building context, depicting the company’s journey concurrent with the rise of industry and enterprise in India.
Titan Company Ltd., established in 1984 with a single product category, has expanded its presence across segments over the years.
Now streaming on Amazon Prime, the web series traces the formation of the company and its growth within the consumer sector, and highlights decisions, ideas and execution that shaped the business over time
Mumbai: Titan Company Ltd. Recently hosted a special screening of the web series ‘Made in India: The Titan Story’ for Tata Group leaders, partners and employees, ahead of the show’s release on Amazon Prime Video and Amazon MX Player on June 3. Based on the book ‘Titan: Inside India’s Most Successful Consumer Brand’ by author Vinay Kamath, the series presents the journey of Titan highlighting the roles played by the legendary JRD Tata and Xerxes Desai.
The special screening of ‘Made In India: The Titan Story’ was hosted by Noel Tata, Chairman, Tata Trusts, and Ajoy Chawla, MD, Titan Company Ltd. at the Tata Theatre, National Centre for Performing Arts in Mumbai. It was attended by C.K. Venkataraman, former MD of Titan, Arun Narayan, CEO of the Jewellery Division at Titan Company Ltd and other company officials. The evening celebrated the company’s incredible story, and the people who brought it to life on screen.
Actor Naseeruddin Shah plays JRD Tata, while Jim Sarbh portrays Xerxes Desai in the series that traces the formation of the company and its growth within the consumer sector. The narrative focuses on decisions, ideas and execution that shaped the business over time. It presents the link between leadership and development of the company.
The event in Mumbai brought together stakeholders from within the Tata Group as well as partners associated with Titan. The screening marked the move of the story from print to screen, even as the company stepped up to present its history to a wider audience.
The series was released to coincide with the anniversary of the Government of India’s ‘Make in India’ campaign. The timing aligns the story of Titan company with a broader nation-building context, depicting the company’s journey concurrent with the rise of industry and enterprise in India.
The series adds to a growing volume of content that documents corporate history through screen adaptations. It presents Titan’s development through a format aimed at wide viewership, linking business history with visual story-telling.
Titan Company Ltd., established in 1984 with a single product category, has expanded its presence across segments over the years. The company now operates 16 brands through more than 2,000 retail stores. Its jewellery portfolio includes Tanishq, Zoya, Mia, CaratLane and beYon, catering to varied consumer segments across everyday wear and high-value categories.
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