Nation / Sat, 13 Jun 2026 News18

This MBA Student From Ladakh Took A Wild Himalayan ‘Miracle Berry’ And Put It On India's Food Map

Last Updated: June 13, 2026, 14:44 IST1 / 6 While on break from his MBA in 2016, Ladakh local Thinles Singhey met a traveler from Kerala who happened to be a doctor. ADVERTISEMENT3 / 6 Did you know these tiny orange berries contain 12 times the Vitamin C of an orange? Loaded with provitamins A, C, and E, plus high levels of carotenoids, sea buckthorn is a metabolic regulator. Because of its unique quality and origin, Ladakh’s sea buckthorn has even earned a prestigious GI Tag. The brand launched with a mission to turn wild berries and local apricots into high-end health products.

Last Updated: June 13, 2026, 14:44 IST

1 / 6 While on break from his MBA in 2016, Ladakh local Thinles Singhey met a traveler from Kerala who happened to be a doctor. Their deep dive into the power of Himalayan herbs lit a fire under Thinles. He realized the "miracle" berries growing in his backyard were a goldmine of untapped potential.

2 / 6 Sea buckthorn is a nutritional heavyweight, famous for being one of the only plants on Earth to pack all four Omegas: 3, 6, 9, and the rare Omega-7. These essential fats act as a prime energy source, keeping your heart, lungs, and immune system in peak condition. It’s a true mountain superfood.

3 / 6 Did you know these tiny orange berries contain 12 times the Vitamin C of an orange? Loaded with provitamins A, C, and E, plus high levels of carotenoids, sea buckthorn is a metabolic regulator. Because of its unique quality and origin, Ladakh’s sea buckthorn has even earned a prestigious GI Tag.

4 / 6 According to a report in The Better India, Thinles spent three years setting up his brand, "Jimpo"—which means "tasty" in Ladakhi. He used his HR background and a friend’s design skills to source machinery and create professional labels. The brand launched with a mission to turn wild berries and local apricots into high-end health products.

5 / 6 Sourcing directly from local villages, Jimpo produces everything from ready-to-drink juices and raw pulp to concentrated squashes and apricot-berry jams. What started as a local project is now a hit in major metros.