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Entertainment / Wed, 05 Aug 2026 economictimes.com

'There could be no Netflix globally without India': Ted Sarandos on growth, cricket and AI

SynopsisIndia represents a crucial market for Netflix's future global expansion and growth. The company sees enormous potential for subscriber additions in this large market. Netflix is investing continuously across genres to deliver fresh programming at scale. Live sports rights are an opportunity, but unique Netflix events are the focus. The company is happy with its India business economics and progress over the decade.

Synopsis

India represents a crucial market for Netflix's future global expansion and growth. The company sees enormous potential for subscriber additions in this large market. Netflix is investing continuously across genres to deliver fresh programming at scale. Live sports rights are an opportunity, but unique Netflix events are the focus. The company is happy with its India business economics and progress over the decade.

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