The new over-ear headphones are the most versatile product we've seen from the company, with powerful sound, impressive comfort, and plenty of style.
In addition to reviewing the Beats 360, we also had a chance to speak with Oliver Schusser, Beats President and Apple Music VP, who previously spoke to us about the Powerbeats Fit lineup.
What's most interesting about Beats 360 is how much they differ from most anything we've seen from Beats in the past.
According to Schusser, Beats noticed how many people have started wearing over-ear headphones to go to the gym.
With this release, Beats combined breathable materials, a tight grip, and an experience more similar to earbuds in a pair of over-ear headphones.
A few hours after Apple unveiled the iPhone Duo in Cupertino, California, BGR attended a hands-on experience just miles away for another major new release: the Beats 360 headphones. The new over-ear headphones are the most versatile product we've seen from the company, with powerful sound, impressive comfort, and plenty of style. In addition to reviewing the Beats 360, we also had a chance to speak with Oliver Schusser, Beats President and Apple Music VP, who previously spoke to us about the Powerbeats Fit lineup. This time around, we discussed the latest headphones, the relationship between Beats and Apple, and the future of the company's accessory lineups.
What's most interesting about Beats 360 is how much they differ from most anything we've seen from Beats in the past. With a focus on customization, there are over 256 combinations from day one that users can choose from. You might never see another pair that looks exactly like yours. "It's only been a few years since we brought out Studio Pro," Schusser noted, "but we wanted to create a different kind of over-ear product that caters a different use case, which is the active lifestyle."
According to Schusser, Beats noticed how many people have started wearing over-ear headphones to go to the gym. Beats saw an opening. With this release, Beats combined breathable materials, a tight grip, and an experience more similar to earbuds in a pair of over-ear headphones.
