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Technology / Tue, 22 Sep 2026 Music Ally

Snapchat has a new GenAI-powered ‘Chat to Song’ feature

Earlier this year, we wrote about the ‘text-to-song’ craze on TikTok, where people were feeding their message-threads into Suno to generate songs – some of which went viral. Snap was clearly watching: it has just launched its own similar ‘Chat to Song’ feature for its Snapchat app – although for now, it’s only available for people who pay for its Lens+ subscription. “Transform chat messages into short original songs,” is how Snap described the new feature in a blog post. “Simply press and hold a message in Chat, select Create Song, choose a musical genre to generate a version of your chat set to music.”We have a few questions about this, as you will. Is this Snapchat’s own AI-music model or one of a partner, and if the latter, whose?

Earlier this year, we wrote about the ‘text-to-song’ craze on TikTok, where people were feeding their message-threads into Suno to generate songs – some of which went viral.

Publicity around the trend sent Suno’s iPhone app to the top of Apple’s App Store charts in the US, spurring the AI-music company to quickly add a feature to turn screenshots of messages into lyric prompts.

Snap was clearly watching: it has just launched its own similar ‘Chat to Song’ feature for its Snapchat app – although for now, it’s only available for people who pay for its Lens+ subscription.

“Transform chat messages into short original songs,” is how Snap described the new feature in a blog post. “Simply press and hold a message in Chat, select Create Song, choose a musical genre to generate a version of your chat set to music.”

We have a few questions about this, as you will. Is this Snapchat’s own AI-music model or one of a partner, and if the latter, whose? What music was that model trained on, and if it was commercial music, was it licensed?

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