Samsung TV Plus India has expanded its free streaming service to 200 channels, adding two new channels — Aashirwad TV and Thalaivar Hits — through a partnership with NH Studioz, the company said.
The company added that Samsung TV Plus has been named CTV Platform of the Year at the BCS Ratna Awards.
Globally, Samsung TV Plus has more than 100 million monthly active users, the company said.
Kunal Mehta, general manager and head of business development at Samsung TV Plus India, said: "Our focus has always been on offering viewers more of the content they love.
Over the years, Samsung TV Plus has continued to expand its content ecosystem — growing from over 50 channels to 200 channels in India today.
Samsung TV Plus India has expanded its free streaming service to 200 channels, adding two new channels — Aashirwad TV and Thalaivar Hits — through a partnership with NH Studioz, the company said.
The new channels bring mythological programming and Tamil cinema to the platform, which is pre-installed on Samsung Smart TVs and does not require a subscription.
Aashirwad TV carries Hindi-language mythological content, including Ramayana, Shree Ganesha and Om Namah Shivaay. Thalaivar Hits is a Tamil movie channel featuring films starring Rajinikanth, known as "Thalaivar", and Kamal Hasan, including Kai Kodukkum and Thambikku Entha Ooru.
Samsung said its total channel count in India has grown from more than 50 to 200. The company added that Samsung TV Plus has been named CTV Platform of the Year at the BCS Ratna Awards.
Globally, Samsung TV Plus has more than 100 million monthly active users, the company said. In India, the platform spans entertainment, movies, news, sports and regional-language content.
Kunal Mehta, general manager and head of business development at Samsung TV Plus India, said: "Our focus has always been on offering viewers more of the content they love. Over the years, Samsung TV Plus has continued to expand its content ecosystem — growing from over 50 channels to 200 channels in India today. This milestone reflects our commitment to continuously bringing diverse entertainment choices across genres to our viewers. The addition of Aashirwad TV and Thalaivar Hits further enriches our portfolio with beloved stories and iconic films that resonate with audiences across generations."
Shreyans Hirawat, head of film business and innovation at NH Studioz, said: "While Aashirwad TV offers timeless mythological and devotional stories for families across generations, Thalaivar Hits is our tribute to the enduring legacy of Superstar Rajinikanth, celebrating one of Indian cinema's most iconic cultural phenomena. These launches build on the success of our existing Hindi movie and music live streaming TV channels and mark the next phase of NH Studioz's expansion in the FAST ecosystem, as we continue to develop premium, genre-focused channels for Connected TV audiences."
