India – Samsung has launched a festive brand film for its Galaxy smartphones, highlighting how technology can help people express appreciation and maintain connections with the people they consider family.
Created by Cheil India, the campaign centres on the idea of giving something meaningful to loved ones during the festive season, positioning Samsung Galaxy devices as gifts that can help people stay connected and share everyday moments.
Vikash Chemjong, CCO of Cheil India, said, “For most of us, family is our whole world.
This festive brand film celebrates the people we call family and the moments that bring us closer to them.
With Galaxy devices, we continue to innovate with purpose, enabling people to connect, share and express what matters most,” shared Aditya Babbar, Vice President of MX Business at Samsung India.
India – Samsung has launched a festive brand film for its Galaxy smartphones, highlighting how technology can help people express appreciation and maintain connections with the people they consider family.
Created by Cheil India, the campaign centres on the idea of giving something meaningful to loved ones during the festive season, positioning Samsung Galaxy devices as gifts that can help people stay connected and share everyday moments.
The film follows six young people connected through a group chat, whose conversations, voice notes and shared photographs gradually bring them together at one doorstep. The story then reveals an unexpected connection, offering a broader take on family beyond conventional relationships.
Vikash Chemjong, CCO of Cheil India, said, “For most of us, family is our whole world. But who we call family isn’t the same for all of us. With this festive film, we focused on what truly counts – giving the best to the ones who matter the most, and welcoming them into our Galaxy family.”
“At Samsung, we believe technology has the power to strengthen human connections and make expression more meaningful. This festive brand film celebrates the people we call family and the moments that bring us closer to them. With Galaxy devices, we continue to innovate with purpose, enabling people to connect, share and express what matters most,” shared Aditya Babbar, Vice President of MX Business at Samsung India.
The campaign carries the message “The Best Time to Buy Is Now”, linking Samsung’s festive offers with the idea of giving loved ones a gift that can support their everyday connections.
