As a result, phone sales declined, causing overall mobile chipset shipments to fall.
Despite that, Samsung's Exynos SoCs managed to increase their market share year-over-year.
Counterpoint Research has published an analysis of smartphone chipset shipments for the first half of 2026.
According to the report, Samsung's Exynos chipsets accounted for an 8% market share, up from 5% in the first half of 2025, as you can see in the image below.
Counterpoint Research Report by Counterpoint Research on global smartphone chipset shipments in H1 2026 – Source: Counterpoint ResearchSamsung was one of only three chipset vendors to increase its market share year-over-year despite the overall decline in SoC shipments.
Rising memory chip costs have pushed smartphone prices higher, leading to weaker demand. As a result, phone sales declined, causing overall mobile chipset shipments to fall. Despite that, Samsung's Exynos SoCs managed to increase their market share year-over-year.
Counterpoint Research has published an analysis of smartphone chipset shipments for the first half of 2026. According to the report, Samsung's Exynos chipsets accounted for an 8% market share, up from 5% in the first half of 2025, as you can see in the image below.
Counterpoint Research Report by Counterpoint Research on global smartphone chipset shipments in H1 2026 – Source: Counterpoint Research
Samsung was one of only three chipset vendors to increase its market share year-over-year despite the overall decline in SoC shipments. The other two were Apple and Unisoc.
