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Technology / Tue, 21 Jul 2026 Forbes

Ryan Serhant Reveals How He Turns AI Agents Into Million-Dollar Sales

And you’re likely seeing the same recycled answers:Create a course, build a digital product, use AI for dropshipping, write an e-book, vibe code an AI tool, etc. But you’re overlooking the biggest game-changer as far as leveraging your expertise to make money with AI is concerned. This year at SXSW London, I sat down with Ryan Serhant, star of Owning Manhattan and Million-Dollar Listing. As CEO of SERHANT., a multi-billion dollar real estate firm and internationally recognized real estate mogul, I wanted to understand how he approaches making money with AI as an entrepreneur. When I interviewed Serhant post-event, his explanation of how it works in practice provided a much more useful answer to the making-money-with-AI question.

Ryan Serhant uses AI agents to lift the 80% of admin load that salespersons are burdened with, so his people can focus on relationship-building and the human elements that matter the most and connect directly to revenue generation Photo courtesy of SERHANT

I see you asking ChatGPT how to make money with AI.

And you’re likely seeing the same recycled answers:

Create a course, build a digital product, use AI for dropshipping, write an e-book, vibe code an AI tool, etc.

But you’re overlooking the biggest game-changer as far as leveraging your expertise to make money with AI is concerned.

This year at SXSW London, I sat down with Ryan Serhant, star of Owning Manhattan and Million-Dollar Listing. As CEO of SERHANT., a multi-billion dollar real estate firm and internationally recognized real estate mogul, I wanted to understand how he approaches making money with AI as an entrepreneur.

When I interviewed Serhant post-event, his explanation of how it works in practice provided a much more useful answer to the making-money-with-AI question.

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