Pokémon Go Revenue Hits $15.1M Peak During Go Fest 2026

Ten years after it first got the world walking, Pokémon Go is officially back at the top of the mobile gaming charts. During its tenth-anniversary weekend celebration, Go Fest 2026: Global, the game generated a staggering $15.1 million USD in player spending on a single day, Saturday, July 11th, 2026. This massive haul marks the game's highest daily earnings across Google Play and the App Store in half a decade, catapulting the title up 17 positions to become the second most-lucrative mobile game of July 2026.

The spending spree continued through the rest of the weekend, generating an impressive $28.8M across the two-day event from July 11th to July 12th. While Saturday's $15.1M peak is officially the second-highest single-day sum in the franchise's history, sitting just behind the $17.4M record set on July 18th, 2021, industry analysts believe this year might actually represent a new all-time high. That 2021 record came before the launch of Pokémon Go's official direct-to-consumer web shop in 2023. Because tracking estimates from AppMagic only account for traditional app stores, the unknown sums from web shop users and third-party Android storefronts likely pushed the 2026 anniversary into uncharted financial territory.

Zooming out to the first two weeks of July 2026, Pokémon Go pulled in an estimated $96.1M between the two major mobile platforms. This two-week surge puts the geolocation giant in a neck-and-neck race with Tencent's mobile heavyweight Honor of Kings, which earned $99.2M over the exact same timeframe and has held the global revenue crown for six consecutive months. Scopely