Pixel 11 Price: Google Is Doing Exactly What Samsung DidSamsung made a similar move with the Galaxy S26 launch earlier this year.
The Galaxy S26 Plus also saw a $100 increase, while the Galaxy S26 Ultra stayed flat at $1,299.
MORE FOR YOUThe Pixel 11 Pro 128GB option is also gone, so it now starts at €1199, compared to the Pixel 10 pro’s €1,099 for the 128GB model.
The Pixel 11 Pro XL and Pro Fold are also up €100 across every storage tier compared to their predecessors.
For the Pixel 11 Pro XL and Pixel 11 Pro Fold, there is a straight €100 hike.
Google has made it official. The next Made by Google event lands August 12th in New York where the company will unveil its new Pixel 11 series, just weeks after the Samsung Galaxy Z Fold 8 lands.
What Google hasn’t confirmed is price, but a new retail leak points to Google doubling the base storage across the Pixel 11 lineup to 256GB, alongside a genuine price increase.
Pixel 11 Price: Google Is Doing Exactly What Samsung Did
Samsung made a similar move with the Galaxy S26 launch earlier this year. The Korean company removed the 128GB option entirely, which essentially raised the entry price by $100 compared to the Galaxy S25. The Galaxy S26 Plus also saw a $100 increase, while the Galaxy S26 Ultra stayed flat at $1,299.
The Google Pixel 10 Pro. (Photo by Future Publishing via Getty Images) T3
Dealabs, which is a French deals site with a strong track record on early phone pricing news, reported that the base Pixel 11 starts at €999 for 256GB in Europe, which is up from €899 for the 128GB Pixel 10.
MORE FOR YOU
The Pixel 11 Pro 128GB option is also gone, so it now starts at €1199, compared to the Pixel 10 pro’s €1,099 for the 128GB model. The Pixel 11 Pro XL and Pro Fold are also up €100 across every storage tier compared to their predecessors. There’s no information on U.S. pricing yet.
It’s worth noting that if you compare like-for-like 256GB versions for the base and Pro pixel phones, there’s no price change between last year’s phone and the new Pixel 11 devices. It’s just that you lose out on an ultra-cheap 128GB option.
For the Pixel 11 Pro XL and Pixel 11 Pro Fold, there is a straight €100 hike. Also, Google held prices flat from the Pixel 9 to Pixel 10, so some increase was always coming.
This is a similar storage jump, with a similar price direction, as the Galaxy S26. A Samsung exec told me at the launch earlier this year that the price increases were justified because of new features, specifically the privacy display. And to be fair to Samsung, it's a legitimately impressive new tool that I use regularly.
How will Google justify the price increase outside of pointing to the mess that is the RAM crisis? The standout rumoured new feature, Pixel Glow, is an ambient notification light, which doesn't sound as revolutionary as Samsung's privacy display.
I don't doubt that Google will have something up its sleeve to offset any grumblings about higher prices for the Pixel 11 series. Whether that's new hardware with some level of wow-factor, or revealing new agentic abilities in Gemini Intelligence, is anyone's guess.
The last hardware invention from Google, which also remains my favourite, was its 3D Face Unlock that rivalled Apple's Face ID. That was unceremoniously ditched after the release of the Google Pixel 5. If Google brought that back then I could stomach a $100 price increase.
