Additionally, Realme, another brand owned by Oppo, will exit the Chinese market.
Bloomberg reports that Realme will soon exit the Chinese market and shift its device sales focus to Nordic countries.
Before the changes, OnePlus, Realme, and Oppo sold products in overlapping regions, with OnePlus targeting performance enthusiasts, Realme focusing on entry-level and mid-range devices, and Oppo serving mainstream consumers.
Avoid making major accessory purchases for unreleased OnePlus devices in these regions, as no new product launches are expected there.
More details are expected in the coming weeks as Oppo continues to formalize its restructuring.
Oppo is reorganizing its smartphone division, reportedly ending sales and operations for OnePlus in the United States and Europe as soon as this week, according to a Bloomberg report cited by BetaNews.
The report also states that OnePlus plans to wind down in China and India by 2027, marking the end of the brand that launched in 2013 with competitively priced Android flagships. Additionally, Realme, another brand owned by Oppo, will exit the Chinese market.
The restructuring is linked to ongoing challenges caused by the global memory shortage, which has increased component costs across the smartphone industry.
Oppo’s Plan to Wind Down OnePlus and Realme
Bloomberg reports that OnePlus plans to start shutting down operations in the US and Europe within a few days, according to a person familiar with the matter who requested anonymity due to the private nature of the plan. This move is part of a broader restructuring at the parent company Oppo, officially known as Guangdong Oppo Mobile Telecommunications Corporation Ltd.
BetaNews states that no new OnePlus devices will be released in the US or European markets after the company's exit. The timeline for the wider shutdown in China and India has not been publicly confirmed by Oppo, and Bloomberg suggests that more details are likely to be announced in the coming weeks and months.
The restructuring also impacts Realme. Bloomberg reports that Realme will soon exit the Chinese market and shift its device sales focus to Nordic countries. Oppo will now prioritize its main market presence in Central Europe.
This three-brand restructuring will significantly reduce Oppo's global footprint. Before the changes, OnePlus, Realme, and Oppo sold products in overlapping regions, with OnePlus targeting performance enthusiasts, Realme focusing on entry-level and mid-range devices, and Oppo serving mainstream consumers.
Memory Shortage Fallout and What OnePlus Owners Should Do
Oppo is the latest smartphone manufacturer to publicly cite a memory shortage as a factor in a major business decision. Prices for DRAM and NAND memory chips have increased through 2025 and into 2026, squeezing margins on lower-priced Android devices where component costs account for a larger part of the retail price. BetaNews notes that the immediate impact of the shortage is being felt first in the US and European OnePlus markets.
Oppo has not released a detailed statement outlining the full timeline, affected product lines, or how existing device warranties and software support will be managed in markets where OnePlus is exiting.
For users currently using OnePlus devices in the US or Europe, it is advisable to take a few practical steps while the transition unfolds, based on the information available so far:
Check the warranty status of each device and note the purchase date and retailer, as warranty claim processes may change as regional operations wind down. Save copies of driver files, unlock tools, and firmware images related to your specific model, since download servers linked to regional stores could be affected by the restructuring. Back up your device data locally and to a cloud service not tied to your OnePlus account, in case support services are consolidated or migrated to Oppo infrastructure. Avoid making major accessory purchases for unreleased OnePlus devices in these regions, as no new product launches are expected there. Keep an eye on Oppo's official announcements for updates on ongoing software and security support for existing OnePlus phones in the affected areas.
Oppo has not confirmed whether existing OnePlus devices in the US and Europe will continue to receive Android updates and security patches on schedule or if support periods will be shortened as part of the restructuring.
Unanswered Questions About Oppo’s Restructuring and OnePlus’s Future
Bloomberg's source suggests that the exit from the US and Europe could start as early as this week. While reports indicate that OnePlus might shut down in China and India by 2027, Oppo has not officially confirmed this, and no formal statement has been issued regarding the sequence of market exits, staff impact, or the future of the OnePlus brand following the restructuring.
Similarly, reports based on Bloomberg's information indicate that Realme is leaving the Chinese market and refocusing on the Nordic region, but Oppo has not officially announced these plans. More details are expected in the coming weeks as Oppo continues to formalize its restructuring.
