| BY Adam Shaw |Flipkart has launched a new campaign to introduce the biggest iPhone offers during its flagship annual shopping festival, Big Billion Days (BBD).
Conceptualised by McCann India, the mockumentary-style film follows actor Piyush Mishra’s biggest regret and turns it into a warning to not miss out on the iPhone deals at BBD.
Built on the insight that big opportunities don’t come around often, and the regret of missing them can stay with you for years, the campaign revolves around that regret.
It shows what happens when you say no to a massive opportunity, and ties that feeling directly to missing the biggest iPhone opportunity of the year: getting it on Flipkart’s Big Billion Days Sale, at a price you won’t find again.
Through his regret, the film makes the pain of missing out feel real, funny and relatable, before bringing the idea back to another opportunity that shouldn’t be missed – iPhones at Big Billion Days prices.
| BY Adam Shaw |
Flipkart has launched a new campaign to introduce the biggest iPhone offers during its flagship annual shopping festival, Big Billion Days (BBD). Conceptualised by McCann India, the mockumentary-style film follows actor Piyush Mishra’s biggest regret and turns it into a warning to not miss out on the iPhone deals at BBD.
Built on the insight that big opportunities don’t come around often, and the regret of missing them can stay with you for years, the campaign revolves around that regret. It shows what happens when you say no to a massive opportunity, and ties that feeling directly to missing the biggest iPhone opportunity of the year: getting it on Flipkart’s Big Billion Days Sale, at a price you won’t find again.
The film sees Piyush Mishra talking about the one decision he still regrets: saying no to ‘Maine Pyar Kiya.’ Dressed and styled in the world of the film, and surrounded by its familiar music and visual cues, he sees himself as the film’s hero in every scene, still stuck on the film he refused and unable to let go of what could have been. Through his regret, the film makes the pain of missing out feel real, funny and relatable, before bringing the idea back to another opportunity that shouldn’t be missed – iPhones at Big Billion Days prices.
