Marico reported a 44% year-on-year increase in advertising and sales promotion (A&P) expenses to Rs 451 crore in Q2FY27, compared with Rs 313 crore in the corresponding quarter last year.
The increase in spends came alongside a 13% rise in consolidated revenue from operations to Rs 3,897 crore, compared with Rs 3,450 crore in the year-ago quarter.
Marico's consolidated net profit rose 31% to Rs 550 crore from Rs 420 crore, while EBITDA increased 27% to Rs 709 crore.
The India business reported 10% revenue growth to Rs 2,916 crore, supported by 10% underlying volume growth.
Net profit rose 28% to Rs 1,180 crore, while EBITDA grew 26% to Rs 1,528 crore.
Marico reported a 44% year-on-year increase in advertising and sales promotion (A&P) expenses to Rs 451 crore in Q2FY27, compared with Rs 313 crore in the corresponding quarter last year. A&P spends accounted for 11.6% of revenue, up from 9.1% in Q2FY26.
The increase in spends came alongside a 13% rise in consolidated revenue from operations to Rs 3,897 crore, compared with Rs 3,450 crore in the year-ago quarter. The company said the higher A&P investments were aimed at strengthening its brands and supporting growth initiatives.
Marico's consolidated net profit rose 31% to Rs 550 crore from Rs 420 crore, while EBITDA increased 27% to Rs 709 crore. EBITDA margin expanded by 200 basis points to 18.2%, compared with 16.2% in Q2FY26. The company attributed the margin expansion to a nearly 600-basis-point improvement in gross margin, supported by a favourable portfolio mix and lower copra prices.
The India business reported 10% revenue growth to Rs 2,916 crore, supported by 10% underlying volume growth. The company said over 95% of its business sustained market share and penetration on a moving annual total basis. Traditional and organised trade recorded double-digit growth, while quick commerce saw an acceleration.
Among its key businesses, Parachute Rigids reported 13% volume growth, while Value-Added Hair Oils registered 21% value growth. The foods portfolio grew 45%, crossing an annualised revenue run rate of Rs 1,500 crore.
For the first half of FY27, Marico's revenue from operations increased 18% to Rs 7,854 crore. Net profit rose 28% to Rs 1,180 crore, while EBITDA grew 26% to Rs 1,528 crore. A&P expenses for the period stood at Rs 778 crore, up 36% year on year, and accounted for 9.9% of revenue compared with 8.6% in H1FY26.
Saugata Gupta, MD and CEO, Marico, said the first-half performance reflected the company's diversified business model and its ability to deliver growth across commodity cycles. He added that the company would continue to invest in its brands, people and capabilities.
