Its rise mirrors the explosive growth being witnessed of the country's beauty industry, which was valued at about $23bn (£17.08bn) in 2025 but is expected to nearly double in size to $40bn by the end of this decade, growing at twice the rate of the country's GDP and the broader retail market.
Its rise mirrors the explosive growth being witnessed of the country's beauty industry, which was valued at about $23bn (£17.08bn) in 2025 but is expected to nearly double in size to $40bn by the end of this decade, growing at twice the rate of the country's GDP and the broader retail market.
