NewsBy Joe RogersGrammy award winner Sabrina Carpenter has brought her ‘bold, playful aesthetic’ to a limited edition Johnnie Walker Black Label bottle.
Diageo’s Johnnie Walker worked with the Espresso singer to create the bottle design inspired by her most recent album, Man’s Best Friend.
“I love telling stories beyond music, so getting to put my own spin on something as iconic as the Johnnie Walker Black Label bottle was such a fun challenge.
It will ship in both 700ml and 750ml formats at an ABV of 40%, with local pricing in line with the classic Johnnie Walker Black Label.
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News
By Joe Rogers
Grammy award winner Sabrina Carpenter has brought her ‘bold, playful aesthetic’ to a limited edition Johnnie Walker Black Label bottle.
Diageo’s Johnnie Walker worked with the Espresso singer to create the bottle design inspired by her most recent album, Man’s Best Friend.
“I adore creating little surprises for my fans, and this felt like such a cool way to bring the world of Man’s Best Friend to life,” said Carpenter. “I love telling stories beyond music, so getting to put my own spin on something as iconic as the Johnnie Walker Black Label bottle was such a fun challenge. I can’t wait for everyone to see all the little details.”
Nods to Carpenter’s work on the bottle include the use of a bespoke ‘Sabrina blue’ colourway and dog paw motifs said to blend ‘the timeless character of Johnnie Walker Black Label with Sabrina’s signature style’.
The limited edition bottling is available now in the UK with additional markets including Mexico, India and selected countries in Europe and Asia Pacific to follow.
It will ship in both 700ml and 750ml formats at an ABV of 40%, with local pricing in line with the classic Johnnie Walker Black Label.
The collaboration is the latest chapter in a multi-year partnership between Carpenter and Johnnie Walker, following a global campaign celebrating the 2025 launch of Man’s Best Friend.
Fans attending the final leg of the actor and singer’s Short n’ Sweet tour last year were able to sample her signature Go Go Highball, made with Johnnie Walker Black Label, sour cherry juice and ginger ale.
Johnnie Walker remains the best-selling Scotch whisky brand in the world, having sold 20.3 million nine-litre cases in 2025.
This year, the brand introduced two new expressions designed to attract new drinkers including the approachability-focused Red Soul and Black Cask, which is intended to bridge the gap between Bourbon and Scotch.
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