That distinction matters at a time when attention is already shifting toward the iPhone 18 Pro.
So, which Apple products are getting more expensive before the iPhone 18 Pro?
That leaves an important boundary around the iPhone 18 Pro discussion as well.
No official iPhone 18 Pro launch price is provided in the material, so it would be premature to describe a price increase for the phone as confirmed.
That makes the timing notable ahead of the iPhone 18 Pro.
Apple customers are facing another round of higher subscription costs ahead of the iPhone 18 Pro, but the latest changes are broader than a single streaming plan.
Apple TV is the newest service to become more expensive, with its monthly subscription moving from $12.99 to $14.99. The annual plan has received an even larger dollar increase, rising from $99 to $119, a $20 jump. The new pricing takes effect immediately, while existing subscribers are expected to be notified before the revised amount appears on their next bill.
The increase adds to a string of recent pricing changes across Apple’s subscription business. Importantly, however, the information available does not name any particular iPhone, Mac, iPad, Apple Watch or other Apple hardware model as receiving a new price increase in this latest move. That distinction matters at a time when attention is already shifting toward the iPhone 18 Pro.
Apple TV is now $14.99 a month
For Apple TV subscribers, the latest adjustment means an additional $2 every month. Customers paying annually will spend $20 more per year, taking the annual subscription to $119.
The change applies to users in the United States, Mexico, Brazil and Chile, according to the information provided.
It is also another relatively quick increase for the service. The previous Apple TV price hike came in August 2025, meaning subscribers have now seen another revision roughly a year later.
The service has meanwhile expanded its programming mix, with the material highlighting Apple TV’s growing involvement in live sports alongside its original shows. F1, MLB and Major League Soccer are among the sports mentioned.
Apple One Individual joins Family and Premier at higher prices
Apple TV is not the only Apple subscription costing more.
The Apple One Individual plan is increasing from $19.95 per month to $21.95 per month. Apple One bundles Apple TV with other Apple subscription services, so the adjustment raises the monthly cost for customers who prefer to keep several services under one plan.
The other two Apple One plans had already become more expensive in July.
The Apple One Family plan moved from $25.99 to $27.95 per month, while Apple One Premier increased from $37.95 to $39.95 per month.
That means all three Apple One subscription tiers now carry higher prices than before these recent changes.
Apple Music also underwent a pricing change in July, although the information provided does not specify its previous and revised prices.
So, which Apple products are getting more expensive before the iPhone 18 Pro?
Based strictly on the available information, the confirmed pricing changes relevant to this period are concentrated on Apple services rather than specifically identified hardware.
Apple TV now costs $14.99 monthly or $119 annually. Apple One Individual has risen to $21.95 a month, Apple One Family to $27.95, and Apple One Premier to $39.95. Apple Music also saw a price change in July, although exact figures are not given in the material.
The report does mention that Apple has raised prices on a number of hardware products, but it does not name those products or provide their revised prices. Because those details are not specified, identifying particular Macs, iPads, iPhones or accessories as part of this round would go beyond the verified information.
That leaves an important boundary around the iPhone 18 Pro discussion as well. No official iPhone 18 Pro launch price is provided in the material, so it would be premature to describe a price increase for the phone as confirmed.
The bigger change is in Apple’s recurring monthly bill
For customers already paying for several Apple services, the significance is less about one dramatic increase and more about multiple subscriptions becoming more expensive within a relatively short period.
An Apple TV customer paying monthly now faces a $2 increase. Someone on Apple One Individual is also paying $2 more each month. Family and Premier subscribers have already absorbed increases of $1.96 and $2 respectively.
That makes the timing notable ahead of the iPhone 18 Pro. Even without a confirmed price for Apple’s next Pro iPhone, customers inside the wider Apple ecosystem are already seeing higher recurring costs before making any decision about their next device.
For now, the story is not that every Apple product is suddenly becoming more expensive. It is that Apple’s subscription bill has moved higher across Apple TV and the full Apple One lineup.
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