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Nation / Fri, 30 Oct 2026 BBC

Indians turn to start-ups to care for ageing parents as young become more mobile

In 2015, when he first set up a promotional stall at an event by a large Indian community in the US, hoping to draw interest from younger Indians due to their familiarity with the concept, hardly anyone came to ask questions - he thinks this was due to the "stigma" associated with leaving older family members in an "old age home", as they are traditionally called in India.

In 2015, when he first set up a promotional stall at an event by a large Indian community in the US, hoping to draw interest from younger Indians due to their familiarity with the concept, hardly anyone came to ask questions - he thinks this was due to the "stigma" associated with leaving older family members in an "old age home", as they are traditionally called in India.

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