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Google Search Testing Sign In To Verify Searches Are Human

Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land . He only provides consulting services to expert SEOs and also performs search marketing expert witness services. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over hereGoogle Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches. I don't think Google has done this before, geneally when Google tries to verify human versus bot activity, Google will serve a captcha and has done so for many years. Google will stop showing you search results, as you click through the pages, and say "Sign in to verify you're a human and see more results."

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land . He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here

Google Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches.

I don't think Google has done this before, geneally when Google tries to verify human versus bot activity, Google will serve a captcha and has done so for many years. But this test is asking the searcher to sign in.

Google will stop showing you search results, as you click through the pages, and say "Sign in to verify you're a human and see more results."

I cannot replicate this but Kamlesh Shukla posted about this on X and said, "Google Search in Chrome Incognito now asks users to 'Sign in to continue' after browsing beyond the first few pages of results. This wasn't happening earlier."

Here is his screenshot:

I mean, signing in seems like a pretty good verification that the user is human in this case.

But again, I cannot replicate this, I tried with numerous searches, browsers, and still cannot replicate this. Can you?

Forum discussion at X.

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