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Top / Fri, 21 Aug 2026 BBC

Gen Z: India's BJP mastered WhatsApp and X. Now it is trying to crack Instagram

Recently, the party also replaced its social media chief Amit Malviya who had held the post since 2015. Some analysts say it could be because of criticism directed at the BJP online during the protests and how they were unable to contain the social media narrative.

Recently, the party also replaced its social media chief Amit Malviya who had held the post since 2015. Some analysts say it could be because of criticism directed at the BJP online during the protests and how they were unable to contain the social media narrative.

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