The story so far: Mondelez India’s decision to withdraw health and nutrient-comparison claims around Bournvita is more than a correction involving one familiar malted drink.
It is part of a broader regulatory push by the Food Safety and Standards Authority of India (FSSAI) to make food companies substantiate what they put on labels, advertisements and online product listings.
The regulator said it has issued more than 150 notices to food companies in recent months over misleading advertisements, false claims and labelling non-compliance.
The list includes some of the country’s biggest packaged-food and beverage companies, including Nestlé India, PepsiCo, Coca-Cola India, Abbott India, Red Bull India, Danone India, Mondelez India, Ferrero India and Kenvue.
The story so far: Mondelez India’s decision to withdraw health and nutrient-comparison claims around Bournvita is more than a correction involving one familiar malted drink. It is part of a broader regulatory push by the Food Safety and Standards Authority of India (FSSAI) to make food companies substantiate what they put on labels, advertisements and online product listings.
The regulator said it has issued more than 150 notices to food companies in recent months over misleading advertisements, false claims and labelling non-compliance. The list includes some of the country’s biggest packaged-food and beverage companies, including Nestlé India, PepsiCo, Coca-Cola India, Abbott India, Red Bull India, Danone India, Mondelez India, Ferrero India and Kenvue.
