Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador.
Gabbi will feature in Everlite's brand communication as the company focuses on lightweight jewellery for everyday wear.
The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear.
That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural,” said Wamiqa Gabbi.
She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite.
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador.
The appointment comes as Everlite expands its retail presence and targets younger consumers. The brand currently has 17 stores across six states and eight cities in India.
Gabbi will feature in Everlite's brand communication as the company focuses on lightweight jewellery for everyday wear.
“I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look. That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural,” said Wamiqa Gabbi.
Commenting on the association, Joita Sen, whole-time director & head of marketing and design, Senco Gold & Diamonds, said: “Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
Everlite offers jewellery in 9K, 14K and 18K gold, along with diamond pieces across earrings, rings, pendants, bracelets and bangles. Its Cloud9 range includes 9K gold and diamond jewellery.
