What she adds is the role of ritual.
Cues and habits attached to a reward can become reinforcing in their own right, she says: in addiction, the routines leading up to drug use can eventually matter as much as the drug itself.
"Anticipation of reward can be as reinforcing as the reward itself," she says.
What she adds is the role of ritual. Cues and habits attached to a reward can become reinforcing in their own right, she says: in addiction, the routines leading up to drug use can eventually matter as much as the drug itself. "Anticipation of reward can be as reinforcing as the reward itself," she says.
