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Business / Tue, 29 Sep 2026 Bar and Bench

Delhi High Court sets aside FSSAI order directing Red Bull to drop ‘Energy Drink’ label

Justice Amit Mahajan found that the company had not been given an opportunity to respond before the FSSAI direction was issued. “It remains undisputed that the order dated 30th June, 2026 directing the petitioner to not use the term ‘Energy Drink’ in its product was passed without affording any opportunity to the petitioner to file any reply or give any explanation,” the Court observed. The Court, therefore, allowed Red Bull’s petition challenging the FSSAI's June 30 order, on the limited ground that natural justice principles had been violated. The Court clarified that the FSSAI is free to take a fresh decision in the matter after following the due process by issuing Red Bull a show-cause notice and granting the company an opportunity of hearing.

Justice Amit Mahajan found that the company had not been given an opportunity to respond before the FSSAI direction was issued.

“It remains undisputed that the order dated 30th June, 2026 directing the petitioner to not use the term ‘Energy Drink’ in its product was passed without affording any opportunity to the petitioner to file any reply or give any explanation,” the Court observed.

The Court, therefore, allowed Red Bull’s petition challenging the FSSAI's June 30 order, on the limited ground that natural justice principles had been violated.

The Court clarified that the FSSAI is free to take a fresh decision in the matter after following the due process by issuing Red Bull a show-cause notice and granting the company an opportunity of hearing.

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