The Court passed the order on a suit filed by Deverakonda flagging content that impersonates him, as well as fake endorsements and fake websites that his counsel argued were misleading the public.
He also sought the takedown of obscene, defamatory and abusive content, including content created through artificial intelligence (AI), deepfakes and digital manipulation using the actor's personality traits.
In the suit, he highlighted that there are mobile apps available on Google Play Store that exploit his personality attributes without his consent.
He also flagged the unauthorised commercial exploitation of his personality rights in the sale of merchandise like t-shirts, mugs and other products.
He sought the takedown of such content and products from Meta platforms, X Corp, Google, Flipkart, Amazon, Meesho and Red Bubble.
The Court passed the order on a suit filed by Deverakonda flagging content that impersonates him, as well as fake endorsements and fake websites that his counsel argued were misleading the public.
He also sought the takedown of obscene, defamatory and abusive content, including content created through artificial intelligence (AI), deepfakes and digital manipulation using the actor's personality traits.
In the suit, he highlighted that there are mobile apps available on Google Play Store that exploit his personality attributes without his consent.
He also flagged the unauthorised commercial exploitation of his personality rights in the sale of merchandise like t-shirts, mugs and other products.
He sought the takedown of such content and products from Meta platforms, X Corp, Google, Flipkart, Amazon, Meesho and Red Bubble.
