In its interim order, the Court acknowledged Tabu's wide popularity, observing that this entitled her to seek protection against derogatory and false online content that misuse her name or image.
“Plaintiff (Tabu) is a world renowned and critically acclaimed and a celebrated actress, who has left a mark in the film industry, both in India and internationally, with her stellar performances over three decades.
There is no gainsaying that Plaintiff’s name and moniker/stage name ‘Tabu’ and her image, voice, likeness and other attributes of her personality have acquired unique distinctiveness and are associated with her instantly by members of public," it observed.
The Court agreed with Tabu’s contention that the infringing AI-generated videos were causing irreparable harm to her goodwill, reputation and the commercial value attached to her brand endorsements.
In its interim order, the Court acknowledged Tabu's wide popularity, observing that this entitled her to seek protection against derogatory and false online content that misuse her name or image.
“Plaintiff (Tabu) is a world renowned and critically acclaimed and a celebrated actress, who has left a mark in the film industry, both in India and internationally, with her stellar performances over three decades. There is no gainsaying that Plaintiff’s name and moniker/stage name ‘Tabu’ and her image, voice, likeness and other attributes of her personality have acquired unique distinctiveness and are associated with her instantly by members of public," it observed.
The Court agreed with Tabu’s contention that the infringing AI-generated videos were causing irreparable harm to her goodwill, reputation and the commercial value attached to her brand endorsements.
