It's been a good year to be BTS.
1 and handily setting a record for the highest sales week for a group in over a decade.
Soon after, the band members embarked on their blockbuster Arirang world tour, playing to sold-out stadiums all over the world.
Courtesy of ChampionToday, V announces his global partnership with the iconic American sportswear brand Champion, in a campaign called “True Champion” that the company says highlights personalities shaping contemporary culture through their “originality, perspective and enduring impact.”The singer calls the brand “a natural fit,” with the values of the campaign personally resonating with him.
“To me, being a ‘True Champion’ isn’t about trying to become someone special,” he says.
It's been a good year to be BTS.
After starting off 2026 with handwritten letters to some of their most devoted fans, confirming their imminent comeback, the biggest band in the world dropped Arirang, their feverishly anticipated fifth studio album, in March, entering the Billboard charts at No. 1 and handily setting a record for the highest sales week for a group in over a decade.
Soon after, the band members embarked on their blockbuster Arirang world tour, playing to sold-out stadiums all over the world. And just two weeks ago, they once again dominated headlines, announcing that they won’t submit music to next year’s Grammys, following the Recording Academy’s controversial announcement that it would include an Asian pop music performance category. But despite a busy year for OT7, the members—RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook—have also managed to pursue their own projects, flaunting the distinctiveness that has always endeared fans to the group.
Courtesy of Champion
Today, V announces his global partnership with the iconic American sportswear brand Champion, in a campaign called “True Champion” that the company says highlights personalities shaping contemporary culture through their “originality, perspective and enduring impact.”
The singer calls the brand “a natural fit,” with the values of the campaign personally resonating with him. “To me, being a ‘True Champion’ isn’t about trying to become someone special,” he says. “Just don’t try too hard to be someone else. I think the more you stay true to yourself, the more confident you’ll become.”
V—who has been immersed in the fashion world through his presence at industry events and work with luxury brands—says partnering with Champion is perfectly in line with his life off duty.
