Apple is planning to cut more than 200 jobs as part of a major reshuffle in its Siri and Vision Pro teams.
The changes will affect around 100 roles in the Vision Pro division and another 100 in Siri and related software units.
Apple has reportedly said the reshuffle is aimed at improving user experience and aligning teams with future priorities.
The Vision Pro headset, launched in 2024, was promoted as a breakthrough product but has struggled with high costs and limited appeal, especially among gamers.
A new Vision Pro model is being considered for release around 2028.
Apple is planning to cut more than 200 jobs as part of a major reshuffle in its Siri and Vision Pro teams. The changes will affect around 100 roles in the Vision Pro division and another 100 in Siri and related software units.
Apple has reportedly said the reshuffle is aimed at improving user experience and aligning teams with future priorities. Employees affected by the cuts will be supported with opportunities to apply for other roles within the company.
The company is scaling back its Vision Pro operations, including shutting down most of the gaming team and reducing staff working on immersive video content. Producing 3D video for the headset has proven expensive, with episodes costing millions of dollars, while the user base remains limited. Apple will continue creating immersive content but on a smaller scale, relying more on outside partners instead of large in house teams.
On the Siri side, Apple is restructuring its Intelligent Systems Experience team, which manages artificial intelligence (AI) features. The company is shifting resources to build a new AI powered assistant, eliminating some roles while creating new ones aligned with updated technology.
The Vision Pro headset, launched in 2024, was promoted as a breakthrough product but has struggled with high costs and limited appeal, especially among gamers. Apple remains committed to the device and its visionOS system but is now focusing more on developing smart glasses and other future products. A new Vision Pro model is being considered for release around 2028.
The layoffs highlight Apple’s effort to balance ambitious technology projects with practical business realities, while redirecting resources toward areas with stronger growth potential.
