News thumbnail
Technology / Sun, 08 Nov 2026 Bloomberg

Apple CEO Presses Software Chief to Pursue More Ambitious AI Strategy

Apple’s new CEO is pressing software chief Craig Federighi to take a more ambitious approach to AI as the company looks to transform Siri into an autonomous agent that can get things done for users. Also: The company shakes up its development strategy for iOS 28, and the new MacBook Pro goes on sale. Last week in Power On: Apple missed a chance to be revolutionary with the touch-screen MacBook Pro.

Apple’s new CEO is pressing software chief Craig Federighi to take a more ambitious approach to AI as the company looks to transform Siri into an autonomous agent that can get things done for users. Also: The company shakes up its development strategy for iOS 28, and the new MacBook Pro goes on sale.

Last week in Power On: Apple missed a chance to be revolutionary with the touch-screen MacBook Pro.

© All Rights Reserved.