"We have a very compelling set of those sports that we're able to provide our Prime customers, fromThursday Night Footballwith the NFL to our just concluding our first season of theNBA, which went really well, to concluding our first time streaming theMastersthis past April, which was also a very good experience for customers, toNASCARand UEFA and Champions League.
Just a lot of sports, and it's driving a lot of customers signing up and watching Prime Video and a lot of ongoing engagement."
"We have a very compelling set of those sports that we're able to provide our Prime customers, from
Thursday Night Football
with the NFL to our just concluding our first season of the
NBA
, which went really well, to concluding our first time streaming the
Masters
this past April, which was also a very good experience for customers, to
NASCAR
and UEFA and Champions League. Just a lot of sports, and it's driving a lot of customers signing up and watching Prime Video and a lot of ongoing engagement."