Pinkvilla has exclusively learnt, Yash Raj Films will reveal the first glimpse of Alia Bhatt and Sharvari starrer Alpha through a teaser that is set to release on June 10th.
The teaser will focus on the origin story of a girl who is raised and built to become a killing machine.
A senior trade source says, "Alpha teaser is definitely dropping on the 10th of June.
Directed by Shiv Rawail of The Railway Men fame, Alpha, a YRF theatrical film, also stars Bobby Deol and Anil Kapoor in pivotal roles.
AdvertisementALSO READ: Bobby Deol on working with Alia Bhatt in Alpha: ‘Its amazing, we are making action film in India featuring two girls’
Pinkvilla has exclusively learnt, Yash Raj Films will reveal the first glimpse of Alia Bhatt and Sharvari starrer Alpha through a teaser that is set to release on June 10th. The teaser will focus on the origin story of a girl who is raised and built to become a killing machine. This is the first origin story within the YRF Spy Universe where the protagonist is an assassin.
A senior trade source says, "Alpha teaser is definitely dropping on the 10th of June. It will be followed by a relentless marketing and promotional campaign that will put the film’s story at the centre to celebrate the Alpha attitude of today’s India. Aditya Chopra and his team have designed a crafted strategy that will unfold in carefully calibrated phases leading up to the release of Alpha."
The source adds, "Alpha’s campaign is built around the core idea that Alpha is more than a character or a film title; it is an attitude. Through a series of high-impact appearances, digital moments, youth-focused engagements and nationwide conversations, Alia and Sharvari will celebrate the mindset that defines modern India and its youth who are simply unapologetic about who they are."
Alia Bhatt and Sharvari starrer Alpha’s campaign has also been designed to make girls synonymous with the idea of being an 'Alpha' - they are writing their own destiny today and refusing to be limited by expectations or societal pressures.
Directed by Shiv Rawail of The Railway Men fame, Alpha, a YRF theatrical film, also stars Bobby Deol and Anil Kapoor in pivotal roles.
Advertisement
ALSO READ: Bobby Deol on working with Alia Bhatt in Alpha: ‘Its amazing, we are making action film in India featuring two girls’
